I had a question after one of my webinars: "How can I network and find leads/clients if I live far from the city?"
Good question, and I figured I'd answer it on my blog instead of the next webinar because I know a lot of people have that issue.
I live in a big city now (near Boston), but I moved from a small town (less than 8,000 people, and that's including the outskirts).
I'm going to assume you have some type of Internet access (at home, at school, in a cafe, etc.) if you can visit this blog, so that is going to be a big part of your plan.
Here are four keys to getting leads for your business if you live in a small town (or out in the boonies):
1. Network online. There are groups online for just about anything these days. Facebook groups, online forums, even Yahoo groups (yes, they still are out there!) -- all of them can help you when you can't meet people face to face.
If you are looking to network online with Internet Marketers (and learn stuff, too), I highly recommend the Spartan Marketing Academy.
2. Make the best use of your time when you run errands. I know of one mom who does her "going to town" errands twice a month. She does her grocery shopping, post office, etc., errands every payday, and she carries a stack of biz cards when she does. She drops them off in places that let her, chats with people she meets, then follows up via phone and email once she gets back home.
3. Advertise, if it makes sense. I ran an ad in a small weekly freebie paper for months offering a free sample of a product. (The company is no longer around, sadly.) I got 4 or 5 calls a week, and usually 1 or 2 became a long-term customer. Look into low-cost advertising and see if it makes sense for you. (I'll devote another post to how to find the right place to advertise.)
4. Use social media. Make the best of Facebook, Twitter, etc. (I am personally a fan of Twitter rather than FB, but that's just me.)
The most important thing to remember is to be consistent. Devote time to finding/creating leads every day. Leads are the lifeblood of your business. "No leads" means "no sales."
Wishing you Peace, Long Life, and Success --
L. Shay Bradham
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